| 模糊数学方法在旅游吸引力评价中的应用 |
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| 引用本文： | 陈静.模糊数学方法在旅游吸引力评价中的应用[J].浙江大学学报(理学版),2021,48(1):118-123. |
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| 作者姓名： | 陈静 |
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| 作者单位： | 重庆师范大学涉外商贸学院，重庆 401520 |
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| 基金项目： | 重庆师范大学涉外商贸学院重点项目（KY2017017）. |
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| 摘 要： | 旅游吸引力是旅游者选择旅游目的地的前提条件，对旅游行为有深刻影响。为优化旅游吸引力评价指标体系，基于已有研究，运用模糊数学方法构建了模糊综合评价模型，将该模型应用于重庆合川钓鱼城风景名胜区，并对钓鱼城旅游吸引力进行了客观评价，所得评价结果为不好。分析了旅游环境、旅游产品和旅游形象等因素对钓鱼城旅游吸引力的影响，在此基础上提出了提升钓鱼城旅游吸引力的对策及建议。
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| 关 键 词： | 旅游吸引力 评价指标 钓鱼城 模糊综合评价 |
| 收稿时间： | 2020-01-13 |
The application of fuzzy mathematics method to the evaluation of tourist attractiveness |
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| CHEN Jing.The application of fuzzy mathematics method to the evaluation of tourist attractiveness[J].Journal of Zhejiang University(Sciences Edition),2021,48(1):118-123. |
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| Authors: | CHEN Jing |
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| Institution: | Foreign Trade and Business College of Chongqing Normal University, Chongqing 401520, China |
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| Abstract: | Tourist attractiveness is a prerequisite when tourists choose a destination,and it has a profound impact on tourism behavior.In order to optimize the evaluation index system of tourism attractiveness,a fuzzy comprehensive evaluation model is established. As a case study, we applied the model to objectively evaluate the tourist attractiveness of Diaoyu town scenic spot in Hechuan, Chongqing and it gave unfortunately an inferior evaluation result.We analyzed the influence of factors such as tourism environment,tourism products and tourism image of Diaoyu town,and put forward countermeasures and suggestions to improve the tourist attractiveness of Diaoyu town based on these analyses. |
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| Keywords: | tourism attraction evaluating indicator fuzzy comprehensive evaluation Diaoyu town |
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