| 美容院顾客满意度影响因素的实证分析 |
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| 引用本文： | 吴凤姣,胡跃红.美容院顾客满意度影响因素的实证分析[J].数理统计与管理,2006,25(6):631-635. |
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| 作者姓名： | 吴凤姣 胡跃红 |
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| 作者单位： | 1. 中南林业,科技大学商学院,湖南,长沙,410004
2. 长沙理工大学经济学院,湖南,长沙,410076 |
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| 摘 要： | 本文通过对国内外美容行业现状的分析,以长沙市美容院顾客满意度的问卷调查结果为依据,利用统计研究的方法进行分析,得出了几个影响顾客满意度的关键因素,指出美容院行业在产品和销售服务等方面存在多种管理经营缺陷。
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| 关 键 词： | 美容院 顾客满意度 因素分析 |
| 文章编号： | 1002-1566(2006)06-0631-05 |
| 收稿时间： | 2005-07-01 |
| 修稿时间： | 2005年7月1日 |
Beauty Parlor Industry Customer Satisfaction Factor Experimental Analysis |
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| WU Feng-jiao,HU Yue-hong.Beauty Parlor Industry Customer Satisfaction Factor Experimental Analysis[J].Application of Statistics and Management,2006,25(6):631-635. |
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| Authors: | WU Feng-jiao HU Yue-hong |
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| Institution: | 1. Central South University Fore.try and Technology business department, Changsha Hunan, 410004; 2. Changsha University of Science and Technology Economy department, Changsha Hunan,410076 |
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| Abstract: | This paper concludes some key factors which have effect on the customer satisfaction of beauty salons by the statistical research method,based on the questionnaire of Changsha's beauty parlors.At last we points out the weakness existed in the product and market service of the beauty parlours. |
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| Keywords: | beauty parlor customer satisfaction factor analysis |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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