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| 情境因素对于顾客购买决策的影响(一个初步的研究) | |
| 引用本文： | 庄贵军,周南,李福安.情境因素对于顾客购买决策的影响(一个初步的研究)[J].数理统计与管理,2004,23(4):7-13. |
| 作者姓名： | 庄贵军 周南 李福安 |
| 作者单位： | 1. 西安交通大学管理学院,西安,710049 2. 香港城市大学 3. 美国William Paterson大学 |
| 基金项目： | 国家自然科学基金优秀创新群体资助项目(70121001)资助 |
| 摘 要： | 本文应用Logistic回归模型和在购物中心对顾客进行调查所得到的数据,分析了影响顾客购买决策的情境因素。结果显示:第一,在所有考虑到的十四个情境因素中,有六个对顾客的购买决策有显著影响。第二,在购物中心这样的购物场所中,影响食品购买与影响其它产品购买的情境因素是不同的。本文讨化了对于研究结果的应用。 |
| 关 键 词： | 情境因素 顾客购买决策 市场营销 Logistic回归分析 |
| 文章编号： | 1002-1566(2004)04-0007-07 |
Impact of Situational Factors on Shoppers' Buying Decision:An Initial Study |
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| ZHUANG Gui-junZHOU NanLI Fu-an.Impact of Situational Factors on Shoppers'''' Buying Decision:An Initial Study[J].Application of Statistics and Management,2004,23(4):7-13. | |
| Authors: | ZHUANG Gui-junZHOU NanLI Fu-an |
| Abstract: | Using logistic regression and data collected in a shopping center, this study examines the impact of situational factors on shoppers'buying decision. It found that, firstly, of the 14 situational factors considered, six had significant impacts on shoppers'buying decision. Secondly, the factors influencing the shoppers to buy food and to buy nonfood products were different in the shopping center. The implications of the findings were suggested. |
| Keywords: | situational factor shoppers'buying decision marketing logistic regression |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |