| 考虑最优广告费用及数量折扣的供应链企业间的博弈分析 |
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| 引用本文： | 曾伟,周永务.考虑最优广告费用及数量折扣的供应链企业间的博弈分析[J].大学数学,2007,23(5):115-118. |
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| 作者姓名： | 曾伟 周永务 |
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| 作者单位： | 1. 合肥工业大学,理学院,安徽,合肥,230009
2. 合肥工业大学,管理学院物流与供应链管理研究所,安徽,合肥,230009 |
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| 基金项目： | 国家自然科学基金资助项目(70471045) |
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| 摘 要： | 主要研究由一个制造商和一个销售商组成的二级供应链系统,在随机需求下,考虑广告促销及数量折扣前后,双方如何博弈,如何决策的问题.在制造商Stackelberg策略下,对供应链协调价进行了分析,提供了制造商制定数量折扣策略的思路.
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| 关 键 词： | 供应链 广告促销 数量折扣 协调定价 随机需求 |
| 文章编号： | 1672-1454（2007）05-0115-04 |
| 修稿时间： | 2005-12-05 |
Gaming Analysis of Enterprises in Supply Chain with Best Advertisement Costs and Quantity Discount |
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| ZENG Wei,ZHOU Yong-wu.Gaming Analysis of Enterprises in Supply Chain with Best Advertisement Costs and Quantity Discount[J].College Mathematics,2007,23(5):115-118. |
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| Authors: | ZENG Wei ZHOU Yong-wu |
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| Institution: | 1. School of Science, Hefei University of Technology, Hefei, Anhui 230009, China; 2. Institute of Logistic and Supply Chain Management, School of Management, Hefei University of Technology, Hefei, Anhui 230009, China |
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| Abstract: | This paper considers a two-level supply system composed of one manufacuturer and one retailer.How do they game and make decision with ad sales promotion and quantity discount in the stochastic situation.Under manufacturer Stackelberg game structure,we analyze pricing coordination problem in supply chain and propose a quantity discount pricing policy for manufacturer. |
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| Keywords: | supply chain ad sales promotion quantity discount pricing coordination stochastic demand |
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