竞争环境下多个损失规避零售商的 预先订购折扣合约研究

在展望理论框架下,考虑由多个存在竞争的损失规避型零售商和一个风险中性的供应商组成的供应链预先订购折扣合约问题,研究了供应商和零售商在预先订购折扣合约下的决策行为,研究表明,供应商通过预先订购折扣合约可以协调整个供应链.最后通过算例,分别得到了供应商和零售商在预先订购折扣合约下的最优决策行为以及能使得供应链达到协调的供应商的决策行为.

Research on the Advance-purchase Discount Contract with Multiple Retailers under Competition

Under the prospect theory,an Advance-purchase Discount Contract with a risk-neutral supplier and multiple loss-averse retailers was discussed.The behaviors of supplier and retailers in the Advance-purchase Discount Contract were studied.And the results show that,Advance-purchase Discount Contract can coordinate the supply chain.Finally,a case study was ginen to illustrate the behaviors of supplier and retailers under the Advance-purchase Discount Contract.