| 从客户视角研究微型付款模式对企业绩效的影响 |
| |
| 引用本文： | 李岳龙,赵红,孙键.从客户视角研究微型付款模式对企业绩效的影响[J].数学的实践与认识,2011,41(18). |
| |
| 作者姓名： | 李岳龙 赵红 孙键 |
| |
| 作者单位： | 中国科学院研究生院管理学院,北京,100190 |
| |
| 摘 要： | 基于客户资产理论,从客户视角研究微型付款模式影响企业绩效的机制进行研究.采用问卷设计和数据收集方式,研究共回收有效问卷2260份.通过对这2260份有效问卷进行信度和效度检验、描述性统计分析、相关分析和多元回归分析,对关于微型付款模式影响企业绩效的假设进行实证,找出客户视角微型付款模式影响企业绩效的机制.
|
| 关 键 词： | APPLE 微型付款 企业绩效 客户资产 顾客资产 价值资产 品牌资产 |
Micro-payment from the customer perspective with Business Performance Research |
| |
| LI Yue-long,ZHAO Hong,SUN Jian.Micro-payment from the customer perspective with Business Performance Research[J].Mathematics in Practice and Theory,2011,41(18). |
| |
| Authors: | LI Yue-long ZHAO Hong SUN Jian |
| |
| Institution: | LI Yue-long,ZHAO Hong,SUN Jian (Management School of Graduate University of Chinese Academy of Science,Beijing 100190,China) |
| |
| Abstract: | This paper will start from the consumer perspective.Based on the customer equity theory,and the micro-payment model it will analyze the mechanisms behind the impacts of micro-payment on business performance.Through a thorough analysis of their relationship and possible mechanisms a hypothesis will be formulated.The hypothesis will be tested through arguments using the assumption of the mechanisms behind the relationship between micro-payment and business performance as well as the collection and analysis of... |
| |
| Keywords: | APPLE micro-payment business performance client equity customer equity value equity brand equity |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
