| 纵向差异化下的双寡头说服性广告竞争 |
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| 引用本文： | 彭树宏,汪贤裕.纵向差异化下的双寡头说服性广告竞争[J].数学的实践与认识,2010,40(6). |
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| 作者姓名： | 彭树宏 汪贤裕 |
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| 作者单位： | 1. 东北财经大学,产业组织与企业组织研究中心,辽宁,大连,116025;井冈山大学,商学院,江西,吉安,343009
2. 四川大学,工商管理学院,四川,成都,610064 |
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| 摘 要： | 构建了一个纵向差异化下的双寡头说服行广告竞争模型,考查了均衡时双寡头企业的相对市场份额、均衡价格、企业利润及其决定因素,并对其进行比较静态分析,得出了若干有价值的结论,并构造了一个梯形分布的算例来对结论进行了验证.
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| 关 键 词： | 双寡头 纵向差异化 说服性广告 |
Duopoly Persuasive Advertising Competition in Vertical Differentiated Market |
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| PENG Shu-hong,WANG Xian-yu.Duopoly Persuasive Advertising Competition in Vertical Differentiated Market[J].Mathematics in Practice and Theory,2010,40(6). |
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| Authors: | PENG Shu-hong WANG Xian-yu |
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| Institution: | PENG Shu-hong~(1,2),WANG Xian-yu~3 (1.Center for Industrial , Business Organization,DUFE,Dalian 116025,China) (2.Business School of Jinggangshan University,Ji\'an 343009,China) (3.Business School of Sichuan University,Chengdu 610064,China) |
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| Abstract: | This paper imitate Bloch and Manceau(1999) to use the concept of stochastic dominance to capture persuasive advertising and introduce it to the vertical differentiated model arising from Mussa and Rosen(1978) to study duopoly persuasive advertising competition in vertical differentiated market.Through analysis,the paper gets the conclusions: in equilibrium,the relative market share,prices and profits will only depend on the distribution of consumer preferences and they have no relation with the external pro... |
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| Keywords: | duopoly vertical differentiation persuasive advertising |
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