| 产品多方面差异下双寡头定位定价模型 |
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| 引用本文： | 邢明青,王来生,孙洪罡.产品多方面差异下双寡头定位定价模型[J].数学的实践与认识,2007,37(3):30-34. |
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| 作者姓名： | 邢明青 王来生 孙洪罡 |
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| 作者单位： | 中国农业大学理学院,北京,100083 |
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| 摘 要： | 建立在同类产品存在多方面差异条件下双寡头企业两阶段动态定位定价博弈模型,在市场中存在不同类型消费者时,求出了使企业利润最大化的子博弈精炼纳什均衡,并深入分析了消费者对两家企业平均偏好效用差(ΔU)和企业的运输成本率(t)对企业定位定价策略的影响.
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| 关 键 词： | Hotelling模型 子博弈精炼纳什均衡 产品差异化 逆向归纳法 |
| 修稿时间： | 2005年12月13 |
A Location-then-price Model of Duopoly under Various Differentiations of Product |
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| XING Ming-qing,WANG Lai-sheng,SUN Hong-gang.A Location-then-price Model of Duopoly under Various Differentiations of Product[J].Mathematics in Practice and Theory,2007,37(3):30-34. |
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| Authors: | XING Ming-qing WANG Lai-sheng SUN Hong-gang |
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| Abstract: | We propose a two-stage dynamic location-price game model of duopoly firms under various differentiations of product of a kind.The subgame perfect Nash equilibrium which leads to profit maximization is given when there are different types of consumers.At last we lucubrate the effect of firms' location-price decisions which is caused by ΔU and t. |
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| Keywords: | Hotelling model subgame perfect Nash equilibrium product differentiation backwards induction |
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