| 多企业竞争条件下的产品创新扩散研究 |
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| 引用本文： | 曹鸿星,杨鹏飞.多企业竞争条件下的产品创新扩散研究[J].数学的实践与认识,2009,39(19). |
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| 作者姓名： | 曹鸿星 杨鹏飞 |
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| 作者单位： | 曹鸿星(中国科学院科技政策与管理科学研究所,北京,100190;北京外国语大学,国际商学院,北京,100089);杨鹏飞(北京理工大学,理学院,北京,100081) |
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| 摘 要： | 产品创新扩散中,生产同类产品的企业相互竞争,实力不同的企业在产品生命周期的不同阶段会采取不同的扩散策略.以往的研究多是基于单个企业或两个企业,其模型难以扩展或推广,具有很大的局限性.本文分析多个企业竞争条件下的产品创新扩散,通过建模和求解,对结果进行分析和讨论,为实践提供一些启示.
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| 关 键 词： | 多企业竞争 产品创新扩散 建模 |
Product Innovation Diffusion Process in Multi-Firms'1Competition |
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| Abstract: | Considering product innovation diffusion process, the authors establish a general mathematical model on multi-firms' competition. The model assumes that there are many firms in the stages of PLC and they are in an intense competition. Based on this new model, the authors demonstrate various diffusion strategies for firms of different size. More important, it is consistent with Bass' model by linking the micro-firms level with the macro-industry level. At last, the implications for the practical world are provided. |
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| Keywords: | Multi-Firms competition product innovation diffusion modeling |
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