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基于灰色评价方法的高新区品牌竞争力实证研究——以重庆高新区为例
引用本文:刘斌,赵红.基于灰色评价方法的高新区品牌竞争力实证研究——以重庆高新区为例[J].数学的实践与认识,2012,42(8):36-43.
作者姓名:刘斌  赵红
作者单位:1. 中国科学院研究生院,北京100049;重庆科学技术研究院,重庆401123
2. 中国科学院研究生院,北京,100049
摘    要:与一般的产品品牌或企业品牌相比,高新区品牌具有更多的特点,其品牌竞争力更多地依赖于区域或城市的竞争力,且影响因素很多.基于品牌视角,通过建立高新区品牌竞争力评价指标体系,利用灰色评价方法与模糊方法建立测评矩阵进行高新区品牌竞争力综合评价,为高新区品牌评价与建设提供有益参考与建议.

关 键 词:高新区  品牌竞争力  灰色评价

An Empirical Study on Brand Competitiveness of High Tech Zone based on Gray Evaluation: A case study of Chongqing high tech zone
LIU Bin , ZHAO Hong.An Empirical Study on Brand Competitiveness of High Tech Zone based on Gray Evaluation: A case study of Chongqing high tech zone[J].Mathematics in Practice and Theory,2012,42(8):36-43.
Authors:LIU Bin  ZHAO Hong
Institution:1 (1.Graduate University Chinese Academy of Sciences,Beijing 100049,China) (2.Chongqing Academy of Sciences and Technology,Chongqing 401123,China)
Abstract:Compared with the brands of products or enterprises,the brands of High Tech Zone own more characteristics.The brand competitiveness of High Tech Zone is related to the competitiveness of the region or city.The paper builds the evaluation index framework of High Tech Zone brand competitiveness from the perspective of brand,and uses gray evaluation method to evaluate the brand competitiveness.Finally,the paper provides some implications and suggestions for High Tech Zone branding.
Keywords:high tech zone  brand competitiveness  gray evaluation
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