| 顾客忠诚度测评模型 |
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| 引用本文： | 岑詠霆,梅宇飞,席亮.顾客忠诚度测评模型[J].数学的实践与认识,2004,34(11):6-13. |
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| 作者姓名： | 岑詠霆 梅宇飞 席亮 |
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| 作者单位： | 上海市普陀区业余大学,上海,200062 |
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| 摘 要： | 简述顾客忠诚的意义 ,提出顾客心理、言语、行为忠诚的概念 ,提出顾客忠诚度的定义和测评基本原理 ,并在此基础上构建以模糊推理和模糊综合评判为主要工具的测评模型 ,且进行实证研究
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| 关 键 词： | 顾客忠诚 测评模型 实证研究 |
| 修稿时间： | 2003年3月8日 |
Evaluation model for Customer's Loyalty |
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| CENG Yong-ting,MEI Yu-fei,XI Liang.Evaluation model for Customer''''s Loyalty[J].Mathematics in Practice and Theory,2004,34(11):6-13. |
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| Authors: | CENG Yong-ting MEI Yu-fei XI Liang |
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| Abstract: | Brief introduction of the significance of customer loyalty, proposing the definitions of costomer psychology, language and behavoir loyalty as well as the definition of customer loyalty degree and the basic principles of the evaluation. Based on this, try to establish the evaluation model by means of fuzzy deduction and comprehensive fuzzy evaluation to be followed by demonstration studies. |
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| Keywords: | customer loyalty evaluation model demonstration studies |
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