| 非对称需求信息及零售商竞争下的供应链协调 |
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| 引用本文： | 晓斌,刘鲁,张阿玲.非对称需求信息及零售商竞争下的供应链协调[J].数学的实践与认识,2008,38(21). |
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| 作者姓名： | 晓斌 刘鲁 张阿玲 |
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| 摘 要： | 一个制造商和两个竞争的零售商组成的供应链,分析了市场信息对渠道成员及整个渠道利润的影响.渠道成员获取市场信息能增加自身的利润,以及对其他成员和整个渠道利润的变化.通过一个制造商和两个零售商之间的非完全信息博弈,研究了各成员获取信息能改变渠道利润的重新分配.基于上述分析,给出了供应链协调机制.
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| 关 键 词： | 供应链管理 协调 非对称信息 博弈论 |
Supply Chain Coordination under Asymmetric Demand Information When Retailers Compete |
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| XIAO Bin,LIU Lu,ZHANG A-ling.Supply Chain Coordination under Asymmetric Demand Information When Retailers Compete[J].Mathematics in Practice and Theory,2008,38(21). |
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| Authors: | XIAO Bin LIU Lu ZHANG A-ling |
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| Abstract: | We explore the pricing and profit implications of demand information within a channel setting.The model a distribution channel consists of a single manufacturer selling its product through two competing retailers.The demand information among the members is asymmetric.We find that improved information about demand always results in greater absolute profits,as well as a claim on greater division of channel profits for the informed channel member. |
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| Keywords: | supply chain management coordination asymmetric information game theory |
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