| 台湾休闲农业企业核心竞争力评价指标体系研究 |
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| 引用本文： | 刘泳伦,霍国庆,鹿盟.台湾休闲农业企业核心竞争力评价指标体系研究[J].数学的实践与认识,2011,41(9). |
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| 作者姓名： | 刘泳伦 霍国庆 鹿盟 |
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| 作者单位： | 中国科学院研究生院管理学院,北京,100049 |
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| 摘 要： | 通过对相关研究进行梳理,归纳出评价台湾休闲农业企业核心竞争力的五类指标,即资源整合能力、资源创新能力、营销服务能力、品牌经营能力和战略领导能力;并运用德尔菲法和层次分析法,将这五类指标进一步细化、分解与赋权,构建了台湾休闲农业企业核心竞争力评价指标体系,为台湾休闲农业企业有效提升竞争优势提供了理论依据.
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| 关 键 词： | 休闲农场 核心竞争力 评价指标 德尔菲法 层次分析法 |
Research on the System of Assessment Indicators of Core Competence for Leisure Agriculture Enterprise of Taiwan |
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| LIU Yong-lun,HUO Guo-qing,LU Meng.Research on the System of Assessment Indicators of Core Competence for Leisure Agriculture Enterprise of Taiwan[J].Mathematics in Practice and Theory,2011,41(9). |
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| Authors: | LIU Yong-lun HUO Guo-qing LU Meng |
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| Abstract: | Based on related research,this study generalized five kinds of factors of leisure agriculture enterprise's core competence of Taiwan,which includes the ability of resources integration,strategic leadership,resources innovation,brand management and marketing service etc..Furthermore,the author decomposed the five kinds of factors into assessment indicators and determined the weight of each and every indicator with the methods of Delphi & Analytic Hierarchy Process(AHP).Eventually,this study constructed the evaluation indicators of core competence for leisure farm with a view to provide theory to enhance the competitive advantage of leisure farm of Taiwan. |
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| Keywords: | leisure farm core competence evaluation indicators delphi method analytic hierarchy process |
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