| 具有产品回收的闭环供应链差别定价策略研究 |
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| 引用本文： | 张克勇,周国华.具有产品回收的闭环供应链差别定价策略研究[J].数学的实践与认识,2008,38(12):19-25. |
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| 作者姓名： | 张克勇 周国华 |
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| 作者单位： | 1. 西南交通大学,经济管理学院,成都,610031;中北大学,经济管理学院,太原,030051
2. 西南交通大学,经济管理学院,成都,610031 |
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| 摘 要： | 研究一个制造商与一个销售商组成的具有产品回收的闭环供应链差别定价问题.利用博弈理论对几种差别定价模型进行了分析,得到了闭环供应链成员的最优定价策略和最终利润.进一步对几种模型的效率进行了分析,发现分散式决策使得整个闭环供应链利润损失了25%,最后提出一种收益共享协调差别定价策略,使得分散式闭环供应链的效率与集成式闭环供应链效率等同.
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| 关 键 词： | 闭环供应链 产品回收 差别定价 收益共享 |
| 修稿时间： | 2008年1月23日 |
Study on Differential Price Strategy of Closed-loop Supply Chain with Product Recycling |
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| ZHANG Ke-yong,ZHOU Guo-hua.Study on Differential Price Strategy of Closed-loop Supply Chain with Product Recycling[J].Mathematics in Practice and Theory,2008,38(12):19-25. |
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| Authors: | ZHANG Ke-yong ZHOU Guo-hua |
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| Abstract: | Differential price strategy of closed-loop supply chain with product recycling between the manufacturer and retailer was studied in this paper.The differential price models were analyzed based on game theory.The optimal pricing decisions and the optimal profit were obtained.Efficiencies of every decision were further analyzed,and it was found that the efficiency of decentralized closed-loop supply chain decreased by 25%.Finally,this paper presented a profit sharing coordination policy.Under this coordination policy,the efficiency of decentralized closed-loop supply chain equals that of integrated closed-loop supply chain. |
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| Keywords: | Closed-loop supply chain product recycling differential price profit shared |
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