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威客电子商务作弊评价模型及算法研究
引用本文:朴春慧,韩旭芳,陈慧青.威客电子商务作弊评价模型及算法研究[J].数学的实践与认识,2010,40(11).
作者姓名:朴春慧  韩旭芳  陈慧青
基金项目:科技部国际科技合作计划项目
摘    要:威客模式是一种新型电子商务模式,有助于知识、智慧、经验、技能体现经济价值,是电子商务应用领域的一个热点.在介绍威客电子商务模式的基础上,重点研究了影响威客电子商务发展的作弊问题,建立了作弊评价模型.利用威客的历史信息和对设计方案相似性的评价,设计了一种基于定量和定性指标的作弊可能性计算算法.根据威客电子商务的特点,探讨了基于任务金额、结合作弊评价结果的威客信用评价体系.以猪八戒威客网站两个作弊争议案例为例进行了实证分析,说明了作弊评价算法的有效性.

关 键 词:威客模式  电子商务  作弊评价模型  作弊评价算法  信用评价

Research on Cheating Evaluation Model and Algorithm for Witkey e-Commerce
PIAO Chun-hui,HAN Xu-fang,CHEN Hui-qing.Research on Cheating Evaluation Model and Algorithm for Witkey e-Commerce[J].Mathematics in Practice and Theory,2010,40(11).
Authors:PIAO Chun-hui  HAN Xu-fang  CHEN Hui-qing
Abstract:Witkey model is a new e-commerce model,aiming to convert individuals' knowledge, wisdom,experience and skills into economic value.Based on the introduction to Witkey e-commerce model,this paper focuses on cheating problem which seriously influences the development of Witkey e-commerce.A cheating evaluation model is established.Using Wtiekys' quantitative history information and qualitative similartiy between controversial solutions, an algorithm computing cheating probability is proposed.Considering the characteristics of Witkey e-commerce,a Witkey credit evaluation system is explored which is based on the amount of tasks and cheating evaluation results.Empirical analysis of two solutions accused of cheating from a Witkey website shows the proposed algorithm is effective.
Keywords:Witkey model  e-commerce  cheating evaluation model  cheating evaluation algorithm  credit evaluation
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