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Dynamic pricing and advertising for web content providers
Authors:Subodha Kumar  Suresh P Sethi
Institution:1. Michael G. Foster School of Business, University of Washington, 350 Mackenzie, Box 353200, Seattle, WA 98195, United States;2. School of Management, Mail Station SM30, The University of Texas at Dallas, Box 830688, Richardson, TX 75083-0688, United States
Abstract:
Keywords:Pricing  Revenue  Dynamic advertising  Optimal control theory
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