Pure-strategy Nash equilibria in an advertising game with interference |
| |
Authors: | Bruno Viscolani |
| |
Institution: | Department of Pure and Applied Mathematics, University of Padua, Via Trieste 63, I-35121 Padua, Italy |
| |
Abstract: | Two manufacturers produce substitutable goods for a homogeneous market. The advertising efforts of the two manufacturers determine the demand for the goods and interfere negatively with each other. The demand of each good is a piecewise linear function of the product goodwill, and the latter is a linear function of advertising efforts. In a game with two competing profit-maximizing manufacturers who have access to a set of several advertising media, the pure-strategy Nash equilibria are characterized and their existence is shown. |
| |
Keywords: | Game theory Marketing Non-cooperative games Advertising Nash equilibrium Nonsmooth optimization |
本文献已被 ScienceDirect 等数据库收录! |
|