| 在消费者偏好不确定下双寡头定位定价博弈 |
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| 引用本文： | 邢明青,王来生,孙洪罡,王霞.在消费者偏好不确定下双寡头定位定价博弈[J].运筹与管理,2007,16(2):40-44. |
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| 作者姓名： | 邢明青 王来生 孙洪罡 王霞 |
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| 作者单位： | 1. 中国农业大学,理学院,北京,100083
2. 中国科学院,福建物质结构所,福建,福州,350002 |
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| 摘 要： | 本文通过建立在企业对消费者偏好信息不确定情形下,双寡头企业动态定位、定价博弈模型,研究企业的定位策略、定价策略以及产品差异化问题。证明了该动态博弈存在唯一的子博弈精炼均衡。均衡结果表明,偏好不确定性是一种差异化力量,与消费者偏好信息确定情形相比,企业的不确定性能够提高均衡价格、增加均衡利润。最后,分析了偏好不确定性对社会最优定位和社会最优差异化的影响。
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| 关 键 词： | 运筹学 企业定位定价 博弈论分析 产品差异化 |
| 文章编号： | 24365205 |
| 修稿时间： | 10 19 2006 12:00AM |
Location-then-price Game of Duopoly under Uncertain Consumer Tastes |
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| XING Ming-qing,WANG Lai-sheng,SUN Hong-gang,WANG Xia.Location-then-price Game of Duopoly under Uncertain Consumer Tastes[J].Operations Research and Management Science,2007,16(2):40-44. |
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| Authors: | XING Ming-qing WANG Lai-sheng SUN Hong-gang WANG Xia |
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| Institution: | 1. College of Science, China Agriculture University, Beijing 100083, China ; 2. Fujian Institute of Research on the Structure of Matter, Chinese Academy of Sciences, Fuzhou 350002, China |
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| Abstract: | In this paper,we investigate location-then-price game of duopoly under uncertain consumer tastes and discuss firms' location and price decisions and product differentiation.We prove that there is a unique subgame perfect Nash equilibrium of the dynamic game.The equilibrium results show that tastes uncertainty is a differentiation force and can improve equilibrium prices and equilibrium profits.At last,we analyze the effects of uncertainty on the socially optimal locations and socially optimal differentiation |
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| Keywords: | operations research location and price game theory analysis product differentiation |
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