| "引商进店"与商场--零售商的竞争和合作策略 |
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| 引用本文： | 王磊,梁樑,熊立."引商进店"与商场--零售商的竞争和合作策略[J].运筹与管理,2005,14(5):134-138. |
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| 作者姓名： | 王磊 梁樑 熊立 |
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| 作者单位： | 中国科学技术大学,商学院,安徽合肥230026 |
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| 基金项目： | 国家自然科学基金研究项目（No.70371023）;教育部博士点资助项目（No.20030358052） |
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| 摘 要： | “引商进店”是商场的新式经营策略,它通过把柜台出租给品牌零售商,从中收取租金获利.该模式目前被绝大多数的商场所采用,其本质就是零售租赁.本文在假设零售商支付给商场固定租金加分成租金的基础上,探讨了两种博弈类型下系统的均衡结果.
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| 关 键 词： | 零售管理 零售租赁 分成租金 固定租金 |
| 文章编号： | 1007-3221(2005)05-0134-05 |
| 收稿时间： | 12 24 2004 12:00AM |
| 修稿时间： | 2004年12月24 |
Attract Retailers Into Store And the Competitive and Cooperative Policies between Retailer and Store |
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| WANG Lei,LIANG Liang,XIONG Li.Attract Retailers Into Store And the Competitive and Cooperative Policies between Retailer and Store[J].Operations Research and Management Science,2005,14(5):134-138. |
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| Authors: | WANG Lei LIANG Liang XIONG Li |
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| Institution: | Business School, University of Science and Technology of China, Hefei ,230026, China |
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| Abstract: | "Attract retailers into store" is a new management mode used by stores,which gets profits by leasing counts to retailers.It is employed by most department stores now.In fact,it is just lease in nature.Based on the assumption that the retailer is asked to pay fixed rent and certain percentage of his total sales,this paper analyses the system's equilibrium results with two kinds of game assumptions.Our results show that system profit maximization and "win-win" can be realized by cooperation. |
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| Keywords: | retailing management retail leasing percentage rent fixed rent |
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