需求信息更新下资金约束供应链贸易信贷定价及订购决策

研究了需求信息更新情形下,单一制造商和单一资金约束零售商组成的两级供应链的定价与融资订购决策问题。研究发现当零售商初始资金水平越低或更新的需求估计值越大时,制造商将会采取更为激进的定价策略;零售商初始资金水平越低,其订购数量越大,仅当更新的需求估计值低于某一阈值时,零售商订购数量关于更新的需求估计值递增。此外,数值模拟显示,相对于制造商,需求信息更新更容易为零售商带来额外价值;在一定条件下,制造商和零售商可同时从需求信息更新中获得额外价值。

Pricing and Ordering Decisions in a Capital Constraint Supply Chain with Trade Credit Financing and Demand Information Updating

This paper investigates the pricing and ordering decisionsof a two-echelon supply chain with a single manufacturer and a single capital-constrained retailer under demand information updating. We find that for the retailer's less initial capital level and larger updated estimated demand, the manufacturer would adopt a more aggressive pricingstrategy. The retailer's order quantity decreases in the initial capital level. Only when the updated estimated demand is below a certain threshold,the retailer's order quantity increases in the updated estimated demand. In addition, the numerical simulations show that demand information updating is more likely to bring additional value to the retailer than the manufacturer, and creates additional value for both members under certain conditions.