| 需求不确定下供应链间古诺博弈决策分析 |
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| 引用本文： | 孙红霞,李煜,李继华.需求不确定下供应链间古诺博弈决策分析[J].运筹与管理,2019,28(1):61-70. |
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| 作者姓名： | 孙红霞 李煜 李继华 |
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| 作者单位： | 1.北京工商大学 商学院,北京 100048; 2.国网北京市电力公司 物资分公司,北京 100054; 3.山东华宇工学院 基础部,山东 253034 |
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| 基金项目： | 国家自然科学基金资助项目(71401003);北京市社会科学基金项目(15JDJGC011,15JGB093) |
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| 摘 要： | 通过引入区间数和心态指标将需求函数模糊化,研究了需求不确定下供应链间竞争的决策问题。首先,分别构建了分散-分散决策、集中-分散决策和集中-集中决策三种模式下的供应链间价格竞争模型;其次,分析了不同竞争模式下市场规模等变量对零售价格、顾客需求量和供应链利润的影响;最后,以两条供应链为例,进行算例分析,并在此基础上,进一步分析了心态指标、市场规模等变量对最终决策结果的影响。
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| 关 键 词： | Cournot博弈 Stackelberg博弈 供应链竞争 价格竞争 心态指标 |
| 收稿时间： | 2016-03-24 |
Decision Analysis of the Cournot Game between Supply Chains under Uncertain Demand |
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| SUN Hong-xia,LI Yu,Li Ji-hua.Decision Analysis of the Cournot Game between Supply Chains under Uncertain Demand[J].Operations Research and Management Science,2019,28(1):61-70. |
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| Authors: | SUN Hong-xia LI Yu Li Ji-hua |
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| Institution: | 1.Business School, Beijing Technology and Business University, Beijing 100048, China; 2.State Grid Beijing Logistic Supply Company, State Grid Beijing Electric Power Company, Beijing 100054, China; 3.Department of Basic Education, Shandong Huayu University of Technology, Shandong 253034, China |
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| Abstract: | According to the introduction of interval fuzzy numbers and attitude index to demand function, a decision problem about price competition between supply chains under uncertain demand is studied. Firstly, the decision model of price competition about decentralized-decentralized, centralized-decentralized, and centralized-centralized models is constructed. Secondly, the impact of some related variables on retail price, customer demand and supply chain profit under the three competition models is analyzed. Finally, a numerical example for two supply chains is given and the influence of the attitude index, market size and other variables on the final decision results is analyzed. |
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| Keywords: | cournot game stackelberg game supply chain competition price competition attitude index |
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