| 基于离散选择模型DCM的产品差异市场分析 |
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| 引用本文： | 董加伟,王方华.基于离散选择模型DCM的产品差异市场分析[J].运筹与管理,2004,13(2):79-84. |
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| 作者姓名： | 董加伟 王方华 |
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| 作者单位： | 上海交通大学,安泰管理学院,上海,200052 |
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| 基金项目： | 高等学校博士学科点专项科研项目 |
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| 摘 要： | 本文从计量经济学的角度,利用离散选择模型对产品差异市场进行了研究,在消费者异质性需求和厂商异质性能力假设下,利用消费者产品性能边际效用递减规律推导出产品性能消费者收益函数,利用产品性能边际成本递增规律推导出产品性能厂商成本关系函数,最后得到消费者需求弹性和厂商在最大创造价值的产品性能决策点.
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| 关 键 词： | 离散选择模型 消费者需求异质性 消费者剩余 产品差异市场 |
| 文章编号： | 1007-3221(2004)02-0079-06 |
| 修稿时间： | 2003年7月16日 |
Research on the Different-Product Market Based on the Discrete Choice Model |
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| DONG Jia-wei,WANG Fang-hua.Research on the Different-Product Market Based on the Discrete Choice Model[J].Operations Research and Management Science,2004,13(2):79-84. |
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| Authors: | DONG Jia-wei WANG Fang-hua |
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| Abstract: | From the econometric perspective, employing discrete choice model, the paper researches into the different product market. Under the hypotheses of the heterogeneity of corporate competence and the heterogeneity of consumer's demands, using the theory about the degressive marginal effect of the performance of products on consumer and the increasing marginal cost of the quality of product, the paper deduces the consumer's demand elasticity and explores the corporate optimal decision making on the quality of the product considering the highest created-value. |
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| Keywords: | discrete choice model heterogeneity of the consumer's demands consumer's surplus different-product market |
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