基于突变级数-灰靶的生鲜电商O2O成熟度模型

为了对生鲜农产品电商O2O水平做出评估,本文设计了生鲜电商与传统流通体系融合发展的成熟度模型,确定了成熟度模型五个层级的十七个关键过程域及其目标。通过实例,运用突变级数法和灰靶决策对超市生鲜农产品020的成熟度进行了评估,使其发现经营过程中的薄弱环节并改善,向成熟度更高一层级迈进。结合突变级数和灰靶决策的成熟度模型避免了赋权的主观性,既提高了生鲜农产品电商与传统流通体系融合发展成熟度模型评估的准确性,又不失可靠性、合理性以及科学性,具有重要的实用价值。

The O2O Maturity Model of Fresh E-commerce Based Oncatastrophe Progression-grey Target

In order to evaluate the O2O(Online To Offline)level of fresh E-commerce,this paper designs a maturity model for the integrated development of fresh agricultural products e-commerce and traditional circulation system,and the seventeen key process domains and their objectives at five levels of maturity model are determined.Through the instance,using the grey target decision and catastrophe progression method to evaluate the maturity,so that it can find and improve the weak links in the business process and move towards a higher level of maturity,the result shows that the maturity model combined with catastrophe progression method and grey target decision avoids the subjectivity of empowerment,and not only improves the accuracy of the evaluation of the development maturity model integrating the e-commerce of fresh agricultural products with the traditional circulation system,but also does not lose the reliability,rationality and scientificity,which has important practical value.