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基于有信息委托人视角的创意转化契约设计研究
引用本文:史青春,妥筱楠,杨慧.基于有信息委托人视角的创意转化契约设计研究[J].运筹与管理,2015,24(3):142-151.
作者姓名:史青春  妥筱楠  杨慧
作者单位:兰州大学 管理学院,甘肃 兰州 730000
基金项目:教育部人文社科基金一般项目(13YJC630133);国家自然科学基金资助项目(71302167);兰州大学“中央高校基本科研业务费专项资金”(13LZUJBWZY001)
摘    要:为了形式化一个有信息的委托人在创意的转化过程中,与代理人缔约时所面临的信号显示问题,以创意的特性为基础,通过建立Stackelberg信号博弈模型,证明了创意转化契约分离均衡的存在性,并分析了知识产权保护强度和产业成熟度对均衡契约的影响。研究还发现,当同时存在委托人的逆向选择和代理人的道德风险时,分离均衡契约使得代理人的努力水平会产生向下的扭曲。

关 键 词:创意转化  信号博弈  均衡契约  知识产权  有信息的委托人  
收稿时间:2014-06-16

Research on Design of Creative Idea Transaction Contract Based on the Viewpoint of an Informed Principal
SHI Qing-chun,TUO Xiao-nan,YANG Hui.Research on Design of Creative Idea Transaction Contract Based on the Viewpoint of an Informed Principal[J].Operations Research and Management Science,2015,24(3):142-151.
Authors:SHI Qing-chun  TUO Xiao-nan  YANG Hui
Institution:Management school of Lanzhou University, Lanzhou 730000, China
Abstract:In order to formalize the signaling revelation problem facing an informed principal and an agent when they sign a contract in the process of creative idea transaction, this paper demonstrates the separate equilibrium existing in contract of creative idea transaction by establishing a Stackelberg signal game model, which is based on the features of creative idea, and an analysis on the effects that the intellectual property protection environment and the industrial maturity respectively have on the equilibrium contract is also made in this research. It is also found that the separating equilibrium contract makes the agent’s efforts distorted downward when adverse selection of the principal and moral hazard of the agent coexist.
Keywords:creative idea transaction  signal game  equilibrium contract  intellectual property  informed principal  
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