专业零售商与厂家直售商的多渠道供应价格博弈的混沌动力学研究

在零售市场,专业零售商与厂家直售商的价格竞争日益突起,再次背景下构建了专业零售商和厂家直售商组成的多渠道供应链价格博弈模型。利用管理学、经济学以及混沌动力学有关理论,对多渠道供应链中各渠道间长期价格博弈的动态演化过程进行理论验证和数据仿真,研究了专业零售商和厂家直售商的价格决策变量的变化给市场带来的影响。研究表明,双方价格决策变量的不断增加,市场从稳定进入混沌无序状态。采用调整参数可以对混沌进行有效的控制,研究结果具有较好的理论和实际应用价值。

Researchon Chaotic Dynamics of Multi-channel SupplyChainPrice Game between Professional Retailers and Factory Direct Sellers

In the retail market, the price competition between professional retailers and factory direct sellers has become increasingly prominent. Under the background, a multi-channel supply chain price game model consisting of professional retailers and factory direct sales companies has been constructed. With theoretical theories of management, economics, and chaos dynamics, theoretical verification and data simulation of the dynamic evolution process of long-term price game among various channels in multi-channel supply chain are conducted to study the decision-making variables of specialty retailers , manufacturers’ direct sellers, andthe impact of the changes on the market. Studies have shown that the constant increase in the price decision-making variables of both parties has brought the market into chaos disorder from stability. Using the adjustment parameters can effectively control the chaos. The research results have good theoretical and practical value.