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| 中国民航机票折扣定价策略研究 | |
| 引用本文： | 曾宪聚,郇志坚,徐晓莉.中国民航机票折扣定价策略研究[J].运筹与管理,2007,16(5):131-136. |
| 作者姓名： | 曾宪聚 郇志坚 徐晓莉 |
| 作者单位： | 1. 西安交通大学,管理学院,陕西,西安,710049 2. 中国人民银行乌鲁木齐中心支行,新疆,乌鲁木齐,830002 3. 新疆大学,经管学院,新疆,乌鲁木齐,830001 |
| 摘 要： | 在分析中国民航票价演变的基础上,研究了垄断航空公司折扣票价的利润最大化问题,对比分析了在单一价格、外生型价格歧视和内生型价格歧视三种情形下,折扣率对利润、价格和产出的影响,研究表明:内生型价格歧视的利润和产出大于外生型价格歧视下的利润和产出,而价格歧视下的利润大于单一价格下的利润,折扣票价的有效实施应以分隔各子市场为前提。进一步的研究应扩展到多级票价和动态定价中去。 |
| 关 键 词： | 产业组织 定价策略 三级价格歧视 客户转换成本 民航业 |
| 文章编号： | 1007-3221（2007）05-0131-06 |
| 修稿时间： | 2007-06-11 |
A Study on Ticket Discount Pricing in Chinese Airline Industry |
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| ZENG Xian-ju,HUAN Zhi-jian,XU Xiao-li.A Study on Ticket Discount Pricing in Chinese Airline Industry[J].Operations Research and Management Science,2007,16(5):131-136. | |
| Authors: | ZENG Xian-ju HUAN Zhi-jian XU Xiao-li |
| Abstract: | Based on the evolution of the Chinese airliner industry,this paper analyzes the problem of maximizing the profit of monopoly airline.It compares profit,price and output effects of unified pricing with that of exogenous and endogenous discount pricing.The research shows that the profit and output of endogenous price discrimination is more than that of the exogenous price discrimination,but the profit can be more in unified pricing than in price discrimination.The efficient operation of discount price must take the division of niche market as precondition.The further research must be extended to multilevel and dynamic pricing. |
| Keywords: | industrial organization pricing strategy third degree price discriminaton customer switching costs airline |
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