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不确定条件下判断和决策的新领域--前景理论
引用本文:刘瑞霞,邬冬华,凌和良.不确定条件下判断和决策的新领域--前景理论[J].运筹与管理,2005,14(2):14-18.
作者姓名:刘瑞霞  邬冬华  凌和良
作者单位:上海大学,理学院,上海,200436
摘    要:Danel Kahneman诺贝尔经济学奖的主要贡献在于“把心理学的,特别是关于不确定条件下人的判断和决策的研究思想结合到经济科学中”,解释了人类在不确定情况下的判断和决策行为,开创了行为经济学研究的新领域。本阐述Kahneman等人开创的前景理论(Prospect Theory)在实际判断和决策方面偏离传统经济理论预测的内容,重点介绍该理论提出的新的决策模型。并探讨其广泛应用。

关 键 词:行为经济学  前景理论  决策
文章编号:1007-3221(2005)02-0014-05
修稿时间:2004年4月30日

New Research into Judgment and Decision-making under Uncertainty--Prospect Theory
LIU Rui-xia,WU Dong-hua,LING He-liang.New Research into Judgment and Decision-making under Uncertainty--Prospect Theory[J].Operations Research and Management Science,2005,14(2):14-18.
Authors:LIU Rui-xia  WU Dong-hua  LING He-liang
Abstract:For having integrated insights from psychological research into economic science, especially concerning human judgment and decision making under uncertainty, Daniel Kahneman, who discovered the new field of behavioral economics, was awarded the 2002 Nobel Prize in Economics. The paper illustrates the systematic bias between reality decision and prediction of classic economic theory. The author elaborates the new model of Prospect Theory proposed by Kahneman and discusses the extensive field in which the theory can be used.
Keywords:behavioral economics  prospect theory  decision making
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