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三层供应链上需求信息不对称下Newsboy型协作问题
引用本文:杨志林,刘彩云.三层供应链上需求信息不对称下Newsboy型协作问题[J].运筹与管理,2009,18(6):42-45.
作者姓名:杨志林  刘彩云
作者单位:合肥工业大学理学院,安徽,合肥,230009
基金项目:国家自然科学基金资助项目 
摘    要:本文主要研究单产品在单周期内由供应商、制造商、零售商组成的三层供应链上的协作订购问题,即在随机需求下供应商、制造商、零售商以利润最大化为目的的最优协作订购问题。在需求信息不对称下,零售商充分了解需求信息。在协作订购时面临四种策略,给出了在这四种策略下的四种利润模型及零售商在这四种策略下的最优订购量并比较它们的大小,最后通过需求服从正态分布的实例验证了供应商一制造商一零售商在采用数量折扣和返回措施三者完全合作时供应链上的利润最大。

关 键 词:供应链管理  信息不对称  数量折扣  返回措施  协作订购

Coordinating Newsboy in A Three-Level Supply Chain under Asymmetric Demand Information
YANG Zhi-lin,LIU Cai-yun.Coordinating Newsboy in A Three-Level Supply Chain under Asymmetric Demand Information[J].Operations Research and Management Science,2009,18(6):42-45.
Authors:YANG Zhi-lin  LIU Cai-yun
Abstract:This paper studies the coordination issue of a three level supply chain that consists of one supplier ,one manufacturer and one retailer selling short life cycle products in a single period model,that is,supplier, manufacturer, retailer in order to maximize profits for the purpose of the collaboration optimal ordering problem in the random demand. The demand information is asymmetric, and the retailer knows all information. They are faced with four strategies during collaboration. It gives four profit models in the four strategies and retailers' optimal order quantity in these four strategies and compares their sizes. Finally an example of the demand under the normal distribution tests the supply chain's largest profit during the three full cooperation of supplier-manufacturer-retailer .
Keywords:supply chain management  asymmetric demand information  quantity discount return policy  coordination
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