供应链中"牛鞭效应"的成因及弱化

加强供应链中信息共享，弱化“牛鞭效应”是实现供应链管理目标的关键。本在介绍了“牛鞭效应”形成过程及成因的基础上，论述了信息共享是弱化“牛鞭效应”的有效途径和方法，然后架构了一个基于Internet的信息共享系统，并对其系统进行了简要的描述和分析。

The Cause and Mitigation of Bullwhip Effect in Supply Chain

By strengthening information sharing, the bullwhip effect in supply chain will be mitigated, which is the key to achieving the goal of supply chain management. Based on the forming process and cause of the bullwhip effect, this paper argues that information sharing is the effective approach to mitigating the bullwhip effect, then constructs an information sharing system based on Internet, and finally gives a brief account of this system.