Strategic planning decisions in an R & D setting

Strategic planning, by nature, is concerned with the organization's interaction with its environment and is normative because it deals with organizational motives and self image. The salient problem confronting strategic planning is to reflect the abstract and implicit value system held by management within a disciplined and informed analytical methodology.The Gas Research Institute has developed a strategic planning process, centered upon the annual development of a projection of the U.S. energy/economic situation. The process, which requires collaboration of top management and analytical staff, brings current environmental data and sophisticated methodology to bear on the outlook for the gas industry and gas-related technologies, but it ensures that analytical judgements will be influenced and, if necessary, overriden by current management values. Contradictions between managament perceptions and objective analysis are raised and resolved in an explicit process.