差异化竞争下考虑再制造专利许可的闭环供应链生产决策

针对高端产品和低端产品的差异化竞争,构建高端制造商将再制造专利许可作为外部竞争要素情形的闭环供应链竞合决策模型,研究消费者异质需求下再制造专利许可对闭环供应链生产决策、利润和环境效益的影响。研究结果表明:再制造专利许可是高端制造商的有效产品差异化竞争策略,可提高高端制造商利润,降低低端制造商利润;再制造专利许可策略对环境并不总是有利的,但消费者对再制造品的支付意愿越强,其环境效益越高。

Closed-loop Supply Chain Production Decision Considering Remanufacturing Patent Licensing under Differentiation Competition

For high-end products and low-end product differentiation competition, the closed-loop supply chain co-opetition decision-making model is constructed, in which the high-end manufacturer views remanufacturing patent licensing as external factors of competition. The model can be used to explore the effects of remanufacturing patent licensing on production decisions, economic benefits and environmental benefits of the closed-loop supply chain under consumer heterogeneous demands. The results show that for the high-end manufacturer, the remanufacturing patent licensing is proven as an effective differentiation competition strategy, which increases the profit of the high-end manufacturer and reduces the profit of the low-end manufacturer. In addition, the effect of remanufacturing patent licensing strategy on the environment is not always positive. However, the more consumers are willing to pay for the remanufactured product, the higher environmental benefits the remanufacturing patent licensing strategy will bring.