Optimal product design using a colony of virtual ants |
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| Authors: | M David Albritton Patrick R McMullen |
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| Institution: | 1. Northern Arizona University, College of Business Administration, P.O. Box 15066, Flagstaff, AZ 86011, USA;2. Wake Forest University, Babcock Graduate School of Management, Room 2109, Winston-Salem, NC 27109, USA |
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| Abstract: | The optimal product design problem, where the “best” mix of product features are formulated into an ideal offering, is formulated using ant colony optimization (ACO). Here, algorithms based on the behavior of social insects are applied to a consumer decision model designed to guide new product decisions and to allow planning and evaluation of product offering scenarios. |
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| Keywords: | Combinatorial optimization Heuristics Product design/planning Ant colony optimization (ACO) Swarm intelligence (SI) |
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