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Selecting products through text reviews: An MCDM method incorporating personalized heuristic judgments in the prospect theory |
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| Authors: | Zhao Meng Shen Xinyuan Liao Huchang Cai Mingyao |
| Abstract: | Fuzzy Optimization and Decision Making - Online reviews have become an increasingly popular information source in consumer’s decision making process. To help consumers make informed... |
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| 本文献已被 SpringerLink 等数据库收录！ | |