QUOPLAN: A System for Optimizing Sales Quota-Bonus Plans

This paper describes an IBM-PC menu-driven and user-friendly procedure which can help sales management in setting up optimal quota-bonus plans. For a given sales force, the resulting quotabonus plan maximizes the firm's current profits subject to (1) keeping every individual sales-force member at least at his/her current level of satisfaction (or eventually, increasing this level), and (2) being consistent and harmonious across sales representatives. The QUOPLAN system is composed of two submodels. The first submodel is used by salespersons for eliciting their own utility functions, and is essentially based upon the principles of conjoint analysis. The second submodel is used by management for reconciling all the individuals' judgements and the company's objectives into a consistent quota-bonus plan.