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| 基于ISM的制造型企业品牌竞争力影响因素结构分析 | |
| 引用本文： | 李卫红. 基于ISM的制造型企业品牌竞争力影响因素结构分析[J]. 数学的实践与认识, 2014, 0(13) |
| 作者姓名： | 李卫红 |
| 作者单位： | 常州工学院经济与管理学院; |
| 基金项目： | 江苏省应用研究课题(12SYC-012) |
| 摘 要： | 通过对制造型企业品牌竞争力内涵和主要特征的研究,筛选出影响制造型企业品牌竞争力的17个因素.在此基础上,运用解释结构模型(ISM)确定了这些影响因素之间的关系;通过建立制造型企业品牌竞争力主要影响因素的多级递阶结构模型,分析了该模型6个层级之间的关系和各影响因素在制造型企业品牌竞争力系统中所起的不同作用.研究结果对于制造型企业品牌竞争力的提升具有实际的指导意义. |
| 关 键 词： | 制造型企业 品牌竞争力 影响因素 解释结构模型(ISM) |
Structural Analysis of Factors Influencing Brand Competition Capability in Manufacturing Enterprises Based on Interpretative Structural Model |
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| Abstract: | Through the research on the connotation and the main features of brand competition capability in manufacturing enterprises,17 factors influencing the brand competition capability in manufacturing enterprises have been screened out.Based on this,the application of interpretative structural modeling(ISM) has determined the relationship between these factors,establishing the multilevel hierarchical structure model of the main factors affecting the brand competition capability in manufacturing enterprises,and analyzing the relationships between the six levels of the model and the different roles of each factor that the brand competition capability of manufacturing enterprises system plays.The results have practical significance for manufacturing enterprises to enhance the brand competition capability. |
| Keywords: | manufacturing enterprises brand competition capability influencing factors interpretative structural modeling(ISM) |
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