| 层次分析法在加盟连锁店选择上的应用 |
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| 引用本文： | 吴良刚,刘亚非. 层次分析法在加盟连锁店选择上的应用[J]. 运筹与管理, 2004, 13(4): 151-154 |
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| 作者姓名： | 吴良刚 刘亚非 |
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| 作者单位： | 中南大学,商学院,湖南,长沙,410083 |
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| 摘 要： | 加盟连锁店选择是连锁经营成败的一个关键因素，考虑因素众多。但人们经常抓不住问题重点，致使连锁失败。本利用层次分析法，给出一种评价因素的权重集，得出应着重加盟对象经营理念与意愿的评判。
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| 关 键 词： | 企业管理 特许加盟连锁店 层次分析法 权重 |
| 文章编号： | 1007-3221(2004)04-0151-04 |
| 修稿时间： | 2003-10-25 |
The Franchise Chain Store Selection Based On AHP |
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| WU Liang-gang,LIU Ya-fei. The Franchise Chain Store Selection Based On AHP[J]. Operations Research and Management Science, 2004, 13(4): 151-154 |
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| Authors: | WU Liang-gang LIU Ya-fei |
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| Abstract: | The selection of franchise chain store is a key factor in chain operation. It involves many factors. But we often lose the key points of the problem, which make the chain fail. Using AHP, this paper gives a set of factors' weights. We draw the conclusion that we should attach more importance to the franchisee's managing idea and will. |
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| Keywords: | enterprise management franchise chain store AHP weights |
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