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Optimal dynamic price selection under attraction choice models
Authors:Cornelia Schö  n
Affiliation:GISMA Business School, Leibniz University Hannover, 30167 Hannover, Germany
Abstract:
We present a single-resource finite-horizon Markov decision process approach for a firm that seeks to maximize expected revenues by dynamically adjusting the menu of offered products and their prices to be selected from a finite set of alternative values predetermined as a matter of policy. Consumers choose among available products according to an attraction choice model, a special but widely applied class of discrete choice models.
Keywords:Pricing   Revenue management   Stochastic multi-product dynamic pricing   Discrete choice behavior   Fractional programming
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