Optimal dynamic price selection under attraction choice models |
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Authors: | Cornelia Schö n |
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Affiliation: | GISMA Business School, Leibniz University Hannover, 30167 Hannover, Germany |
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Abstract: | ![]() We present a single-resource finite-horizon Markov decision process approach for a firm that seeks to maximize expected revenues by dynamically adjusting the menu of offered products and their prices to be selected from a finite set of alternative values predetermined as a matter of policy. Consumers choose among available products according to an attraction choice model, a special but widely applied class of discrete choice models. |
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Keywords: | Pricing Revenue management Stochastic multi-product dynamic pricing Discrete choice behavior Fractional programming |
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