| 基于结构方程模型的市场细分方法应用研究 |
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| 引用本文： | 陈学涛,张萍,李初民,易东.基于结构方程模型的市场细分方法应用研究[J].数学的实践与认识,2010,40(2). |
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| 作者姓名： | 陈学涛 张萍 李初民 易东 |
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| 作者单位： | 1. 第三军医大学新桥医院信息科,重庆,400037
2. 第三军医大学卫生统计学教研室,重庆,400038 |
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| 摘 要： | 结构方程模型是当前研究顾客满意和顾客忠诚的主流方法之一,但基于结构方程对顾客满意和顾客忠诚进行市场细分方法的研究却十分缺乏.基于结构方程模型进行市场细分算法的应用研究,并对得出的细分结果进行了解释.
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| 关 键 词： | 结构方程模型 市场细分 顾客忠诚 |
Research on Market Segmentation based on Structural Equation Model |
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| CHEN Xue-tao,ZHANG Ping,LI Chu-min,YI Dong.Research on Market Segmentation based on Structural Equation Model[J].Mathematics in Practice and Theory,2010,40(2). |
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| Authors: | CHEN Xue-tao ZHANG Ping LI Chu-min YI Dong |
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| Institution: | CHEN Xue-tao~1,ZHANG Ping~1,LI Chu-min~1,YI Dong~2 (1.Xinqiao Hospital Third Military Medical University,Chongqing 400037,China) (2.Department of Health Statistics,Third Military Medical University,Chongqing 400038,China) |
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| Abstract: | Structural equation model is the main method of the study on customer satisfaction and customer loyalty,however,the study on market segmentation based on structural equation model is relatively few.We conduct empirical study on market segmentation based on structural equation model in this paper. |
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| Keywords: | structural equation model market segmentation customer loyalty |
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