牛鞭效应弱化与反牛鞭效应强化在完美信息下联合作用的博弈

在供应链运作过程中,同时存在牛鞭效应与反牛鞭效,若仅考虑到供应链的成本、需求偏差等问题,这种存在会因有限理性的驱使使得牛鞭效应弱化与反牛鞭效应强化.因此,认为供应链的上下游在周期内会表现出牛鞭效应弱化与反牛鞭效应强化的联合作用,联合作用使得单个企业达到低平均库存成本,也意味着供应链的整体库存最低且整体市场需求偏差最低,间接地、自动地从整体上消除牛鞭效应或反牛鞭效应,使得整条供应链不管是短期的还是长期来看是最佳的,若是长期,还会给供应链企业带来显著的战略优势.

Game of the Combined Effects of Bullwhip Effect Weaken and Anti-Bullwhip Effect Strengthen Under the Perfect Information

On the process of supply chain,there are both bullwhip effect and anti-bullwhip effect to impact an order of goods.If taking into account only the cost,demand bias and other issues of'the supply chain,it will be driven for the result of Bullwhip effect weaken and Anti-bullwhip effect strengthen because of limited rationality.Therefore,the upstream and downstream of supply chain in a period will show a combined effect on weakening the bullwhip effect and strengthening the anti-bullwhip effect.The combined effects make a single enterprise to achieve low average inventory costs,and also make overall supply chain to a minimum inventory and the lowest deviation of market demand,indirectly and automatically,that to eliminate the bullwhip effect or anti-bullwhip effect,making the whole supply chain best,whether short or long term,and also bring significantly the supply chain strategic advantage in the long term.