| 中外零售商中国市场互动关系的演化博弈分析——以大商与沃尔玛为例 |
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| 引用本文： | 李文静.中外零售商中国市场互动关系的演化博弈分析——以大商与沃尔玛为例[J].数学的实践与认识,2010,40(7). |
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| 作者姓名： | 李文静 |
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| 作者单位： | 东北财经大学,工商管理学院,辽宁,大连,116025 |
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| 基金项目： | 国家自然科学基金(70702001); 教育部人文社会科学基金(07JC630065) |
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| 摘 要： | 在经济全球化大背景下,中外零售企业长期共存、共同发展的局面将会是中国零售市场的现实状况.对中外零售商的互动博弈进行深入剖析,将有助于更好地把握中外零售商的竞争态势,制定促进本土零售商持续发展的合理战略.基于演化博弈论构建模型,并以大商集团和沃尔玛为例,尝试性地对中外零售商之间的互动关系进行了分析,从而得出结论:中外零售商之间存在着较为复杂的互动关系,双方是合作还是竞争取决于市场环境、合作成本、合作收益以及各自的发展战略等多方面因素.
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| 关 键 词： | 中外零售商 互动关系 演化博弈模型 大商集团 沃尔玛 |
An Evolutionary Analysis on the Dynamic Relationship Between Local and Foreign Retailers in Chinese Market |
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| LI Wen-jing.An Evolutionary Analysis on the Dynamic Relationship Between Local and Foreign Retailers in Chinese Market[J].Mathematics in Practice and Theory,2010,40(7). |
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| Authors: | LI Wen-jing |
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| Institution: | LI Wen-jing (School of Business Administration,Dongbei University of Finance & Economics,Dalian 116025,China) |
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| Abstract: | In the context of economic globalization,the long-term coexistence and common development of Chinese retailers and foreign retailers will be the reality of retail market in China.Studying the dynamic relationship between local retailers and foreign retailers will be helpful to local retailers to understand the competitive situation and make optimal decision. Based on revolutionary game theory,the model is developed and applied to analyze this kind of relationship between Dashang Group and Wal-mart in Dalian... |
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| Keywords: | local and foreign retailers dynamic relationship evolutionary game model Dashang Group Wal-mart |
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