Five substituted anilides of general formula were studied in acidic media (H2SO4? MeOH and HSO3Cl? Me2CO). The unsolved problem of the protonation site (O-protonation and N-protonation) is discussed in terms of the observed NMR shifts [(δNH) and δ(CO? H)] taking into account several factors including hydrogen bonding and solvent effects. New dramatic evidence is presented of N-protonation of the amide group; in the case of 2,4-dinitro formanilide, the NO2 groups in the molecule enhance the relative basicity of the nitrogen atom in such a way that the amount of N-protonated amide can be detected. N-protonation is a function of the acidity, showing a maximum in the region of 40 to 50%.