基于AHP法的个人博客影响力评价方法研究

参照网络信息资源评价的理论与方法,从博客日志质量、博客作者权威性、博客作者与读者的互动性三个方面入手,构建个人博客影响力评价体系,提出了9项个人博客影响力评价指标,并用层次分析法获得各评价指标的权重.进而建立各评价指标的5个评价等级体系,根据博客各评价指标的得分和权重,获得个人博客影响力评价模型.最后,选取2个博客进行了实证分析.

Study on the AHP-Based Evaluation System of Personal Blog Influence

According to the evaluation theory and method of internet information,this paper builds an evaluation system of personal blog influence which has 9 evaluating indexes,based on a set of personal blog influence criteria including web log quality,blog author's authority,and interaction between authors and readers,and using the Analytic Hierarchy Process to gain the weight of each index.Then,this paper builds a 5-grade evaluating system of each index,and achieves an evaluation model.At last,the paper takes two blogs as examples to provide further practical analysis.