Abstract: | Blue‐emitting poly{5‐(diphenylamino)‐1,3‐phenylenevinylene]‐alt‐(2‐hexyloxy‐5‐methyl‐1,3‐phenylenevinylene)} ( 3 ), poly{5‐bis‐(4‐butyl‐phenylamino)‐1,3‐phenylenevinylene]‐alt‐(1,3‐phenylene vinylene)} ( 4 ), and poly(2‐hexyloxy‐5‐methyl‐1,3‐phenylenevinylene) ( 5 ) were synthesized by the Wittig–Horner reaction. Although polymers 3–5 possess fluorescent quantum yields of only 13–34% in tetrahydrofuran solution, their films appear to be highly luminescent. Attachments of substituents tuned the emission color of thin films to the desirable blue region (λmax = 462–477 nm). Double‐layer light‐emitting‐diode devices with 3 and 5 as an emissive layer produced blue emission (λem = 474 and 477 nm) with turn‐on voltages of 8 and 11 V, respectively. The external quantum efficiencies were up to 0.13%. © 2005Wiley Periodicals, Inc. J Polym Sci Part A: Polym Chem 43: 2800–2809, 2005 |