公平关切下零售商主导闭环供应链的定价策略

研究公平关切行为偏好对闭环供应链定价策略的影响,分别基于成员公平中性、制造商公平关切以及两者同时公平关切三种情况,构建了相应的利润决策模型。通过对均衡结果的分析比较发现:随着供应链成员企业公平关切程度的增大,新产品的批发价及零售价均会随之增加,但新产品销量及废旧产品回收率却随之减少;其次,制造商公平关切程度的增加始终促进自身利润及效用的增加,但却对主导零售商及闭环供应链系统的总利润造成了不利影响。

Pricing Strategies for Closed-loop Supply Chain with Dominant Retailer Considering Fairness Concerns

To study the effect of fairness concerns behavior preference on pricing strategy of closed-loop supply chain, the profit decision models were constructed under the different situations of member fairness neutral, manufacturer considering fairness concerns and the manufacturer and retailer considering fairness concerns at the same time. Through the analysis and comparison of equilibrium results, it is found that, with the increase of fairness concerns of supply chain member enterprises, the wholesale price and retail price of new products will increase, but the sales volume of new products and the recycling rate of waste products will decrease. Secondly, the manufacturer's fairness concerns behavior is always beneficial to obtain the maximum profit and economic utility, but it has a negative impact on the profit of dominant retailer and closed-loop supply chain system.