两阶段供应链联合服务定价决策和渠道策略

探讨了垂直整合、纳什整合、制造商Stackelberg以及零售商Stackelberg四个渠道策略中两阶段供应链的均衡行为.研究在服务水平同时决定和按顺序决定服务水平两种情况下四个渠道策略价格和服务水平策略的决定.将零售商的价格以及制造商和零售商的服务水平构建了一个确定性需求函数,探讨不同的渠道策略中制造商和零售商的最优配置.结果表明,垂直整合主导了其他策略,代表了最高的服务水平.研究结果为供应链成员最优服务水平以及渠道选择提供参考.

Joint Pricing-Servicing Decision and Channel Strategies in a Two-Echelon Supply Chain

To investigate the equilibrium behavior of a two-echelon supply chain in four channel strategies:(i) vertical integration,(ii) vertical Nash(iii) manufacturer's Stackelberg and(vi) retailer's Stackelberg.Examined the price and service level decision for each of the above four channel strategies in two cases of simultaneous service-level decision and sequentially service-level decision.Modeled the demand as a deterministic linear function of retailer's price and both manufacturer's and retailer's service levels.The optimal con?guration from each individual's perspective for each of the above channel strategies was discussed. The results indicated that vertical integration dominates other strategies and leads to the highest service level but lowest retail price among various channel coordination policies considered here.We yield several conclusions about the provision of service level by each supply chain individual to coordinate the channel.