基于特征价格模型的滨海公园门票价格影响因素分析——以大连滨海公园为例

本文选取大连市2010~2014年29个滨海公园的季度面板数据,运用特征价格法,实证检验了公园自然属性及园区游憩设施属性与公园门票价格之间的关系。研究发现:在自然属性方面,除温度、降水量和沙滩属性外,其他滨海公园的自然属性均对门票价格具有显著的正向影响;而温度和降水量对游客对公园门票价格的边际意愿支付具有显著的负向影响。比较而言,由于很多滨海旅游景点门票价格实行的一票制,这可能是导致园区内各种游憩设施对门票价格产生较小影响的原因。而一些重要的园区游憩设施仍然会对门票价格产生重要的影响,比如水族馆,海洋动物表演,海上观光游船和潜水等都对门票产生显著的影响;相比之下,那些与滨海资源无关的园区游憩设施属性对门票价格没有影响,甚至产生负向影响。在园区游客拥挤度和景区A级排名方面,二者均会对公园门票价格产生显著影响。基于上述研究结果,本文对滨海公园承载力管理、环境保护、活动设施改善、以及门票价格调整等提出了相关政策建议。

Hedonic Price Model Analysis of Factors Contributing to Coastal Park Admission in Dalian

A hedonic price model is applied in this paper on contributions of natural environmental attributes and recreation activity attributes of coastal parks to the admission price in Dalian. With a panel data analysis of 29 parks during 2010 to 2014, regression results indicate that natural environmental attributes have statistically significant influence (p≤0.10) on the park admission prices except for the sand. Furthermore, most natural environmental attributes have a positive influence with a change leading to the ticket price increase. However, temperature and rainfall impact negatively. Compared with natural environmental attributes, recreation activities existing on sites have a relatively weak influence on the admission price due to the one-ticket price in coastal parks, and yet some recreation activities still have significant influence on the admission price such as aquarium, sea-animal shows and sightseeing tour etc., In addition, the park congestion leads to the negative effect on the marginal willingness to pay and Chinese park’s A-level ranking reveals a positive effect on the park’s marginal willingness to pay. It also provides the empirical analysis and valuable information on park and local policy management such as tourism carrying capacity, environment conservation and admission price settings.