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关于量利式盈亏临界图有关问题的探讨:关于文献[1]的质疑
引用本文:郭东强,王志江.关于量利式盈亏临界图有关问题的探讨:关于文献[1]的质疑[J].运筹与管理,2000,9(4):126-130.
作者姓名:郭东强  王志江
作者单位:[1]福建泉州华侨大学工商管理系,泉州362011 [2]福建泉州华侨大学管理信息科学系,泉州362011
基金项目:国家社会科学基金资助!(99BJY0 5 5 )
摘    要:本对献1]在利润敏感性分析中关于利润线为直线,利润增量与产品的单价增量成正比的提法提出了异议。作指出:产品单价的变动要影响到产品的销售量,提高产品的单价并不一定能够增加企业的利润,最后本还结合实例说明了这一观点。

关 键 词:量利式盈亏临界图  利润  产品单价  需求价格弹性  企业管理

Discussion on the Problems about Volume-Profit Graph
GUO Dong qiang ,WANG Zhi jiang.Discussion on the Problems about Volume-Profit Graph[J].Operations Research and Management Science,2000,9(4):126-130.
Authors:GUO Dong qiang  WANG Zhi jiang
Institution:GUO Dong qiang 1,WANG Zhi jiang 2
Abstract:Based on the concepts given by the authors in the sensitivity analysis of profit in essay1],that the profit graph is a strait line and that increment of the profit is directly proportional to the increment of product price, this paper raises the objection. The author points out that the sales volume is also influenced by product price. It is not always a good way to increase the firm profit by raising the product price. At last, a concrete example is illustrated to support this idea.
Keywords:profit  product price  price elasticity of demanp
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