N,N′‐diethoxy‐4,4′‐azobis(pyridinium) hexafluorophosphate (DEAP) has been synthesized by alkylation of the corresponding N‐oxide and characterized. DEAP exhibits UV induced cis–trans isomerization with absorptions at around λ = 459 and 360 nm, respectively. The ability of the DEAP ion to act as a photoinitiator for the cationic polymerization of cyclohexene oxide and N‐vinylcarbazole is demonstrated. The initiation step involves the decay of the excited state of the trans form of the salt with homolytic bond rupture of the nitrogen–oxygen bond. Its potential use as a photoinitiator for free radical polymerization is also demonstrated using methyl methacrylate monomer as the example.