| 不确定性条件下市场特征与市场信息的价值 |
| |
| 引用本文： | 王平平.不确定性条件下市场特征与市场信息的价值[J].数学的实践与认识,2007,37(7):7-10. |
| |
| 作者姓名： | 王平平 |
| |
| 作者单位： | 江西财经大学,信息管理学院,江西,南昌,330013 |
| |
| 摘 要： | 通过建立一个博弈模型,研究在不确定性条件下,市场特征和市场信息对企业利润的影响.在一定条件下,预测越精确,信息越有价值;而在其他情况下则相反.产品替代程度越高,或市场预期需求越大,都将对企业利润产生积极影响.
|
| 关 键 词： | 市场特征 信息价值 博弈模型 |
| 修稿时间： | 2004年5月16日 |
Market Characteristics and the Value of Market Information under Uncertain Condition |
| |
| WANG Ping-ping.Market Characteristics and the Value of Market Information under Uncertain Condition[J].Mathematics in Practice and Theory,2007,37(7):7-10. |
| |
| Authors: | WANG Ping-ping |
| |
| Abstract: | To understand the effect of market characteristics on the value of market information under uncertain condition,we develop a game-theoretic model to study how market characteristics moderate the effect of market information on firm profits.Under some conditions,we think information is more valuable when product substitutability is higher.Our results also suggest that market information is more valuable for large demand. |
| |
| Keywords: | market characteristics value of information game model |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
