考虑流量局部变化与转移的移动App价格促销广告策略研究

随着移动App市场中消费者流量的不断增加，越来越多的广告主选择在移动App市场中投放价格促销广告。本文分析了当移动App市场中的流量分别发生局部变化或相互转移时，广告主应如何制定其最优促销广告定价与最优广告投放水平。我们首先假设市场不完全覆盖的情境，结果表明：(1)在广告主的局部市场与竞争市场中的流量发生局部变化下，广告主的产品定价与广告投放水平和竞争市场大小、竞争市场流量大小以及局部市场流量大小有关；(2)当流量在局部市场与竞争市场之间相互转移时，广告主还需考虑原市场中流量的大小来调整其价格促销广告策略；(3)当局部市场的流量大小不相等时，本文也为处于流量优势或劣势的广告主提供了相应的最优产品定价与广告投放水平策略的指导。本研究为移动App环境下网络营销企业广告策略的制定提供了理论参考。     

利用LB技术以寡聚DNA为模板构建CdS纳米结构

利用Langmuir-Blodgett技术制备了十八胺（ODA）／十聚腺嘌呤（oligo-A10)单分子膜，并以其为模板制备了不同形状的Cds纳米结构，结果表明以在低膜压下转移的寡聚DNA单层为模板可诱导生成线形的Cds纳米结构，而以在主膜压下转换的寡聚DNA单层膜板得到的是Cds的球形结构聚集体。     

无皂乳液聚合法制备聚甲基丙烯酸甲酯包覆厚度可控的纳米核-壳二氧化硅微球

用改进的Stöber法和无皂乳液聚合法制备窄分布的二氧化硅/PMMA核-壳纳米微球. 用改进的Stöber法将3-乙氧基甲基丙烯酸丙基硅烷(MPS)修饰在纳米的二氧化硅表面后, 用无皂乳液聚合法制备核-壳纳米微球. 该法简单有效且得到厚度均匀的聚合物包覆层. 随着单体MMA用量的增加, 用动态光散射法测量, PMMA壳层的厚度从6.4 nm增加到96.3 nm. 热重分析表明, PMMA的含量从22.25%增加到93.41%. 扫描电子显微镜和透射电子显微镜结果表明, 得到的是包覆良好、表面光滑的核-壳无机/聚合物纳米微球.     

B离子掺杂TiO2催化剂(TiO2－xBx)光催化活性的研究

采用溶胶-凝胶法制备出纳米TiO₂和TiO_2－xB_x催化剂. 光催化实验证明, TiO_2－xB_x催化剂的紫外、可见光催化活性均高于TiO₂. XRD, XPS和Raman结果表明, B离子是以取代式掺杂占据了TiO₂的O^2－的晶格位置. UV-Vis和PL谱的结果表明, B离子的2p轨道与O的2p轨道形成混合价带, 产生可见光响应, B离子的掺入有效地阻止了光生载流子的复合, 促进了其分离, 是TiO_2－xB_x催化剂紫外、可见光催化活性提高的主要原因.     

Asymmetric Arrangement of Monolayer in the Multilayer Films of 2-Hydroxy-4,4''''-dihexyloxy-azobenzene

IntroductionConstructionoffunctionalmolecularunitsintostruc turallywell definedsupramolecularassemblieshasattract edgreatattentionduetotheirpotentialapplicationsincomplexelectronicstructuresandmoleculardevices .1 5Amongthevariousfunctionalorganicmolecules ,azoben zenederivativeshavebeenwidelystudiedbecauseoftheirinterestingphotoresponsivebehavior .6 11Extensivestudieshaveshownthatsuitablydesignedazobenzenederivativescanformlongrangeorderedarrangementoftwo orthree dimensionalmolecularlatticeat…     

ZnxCd1-xS∶Ag纳米晶的合成及其光学性质研究

以巯基丙酸(MPA)为稳定剂, 利用共沉淀法制备了水溶性的Ag掺杂的ZnxCd1-xS合金型纳米晶. Ag掺杂后ZnxCd1-xS纳米晶产生新的发射峰, 并且发光效率得到了有效提高. 通过改变纳米粒子中Zn/Cd比例可有效地调控ZnxCd1-xS∶Ag纳米晶的吸收带隙宽度, 同时可以在425～603 nm之间实现对ZnxCd1-xS∶Ag纳米晶发射峰位的连续调控.     

微波辅助合成发光可调ZnS∶Cu纳米晶

以巯基丙酸(MPA)为稳定剂, 利用微波辐射加热方法制备了水溶性的Cu掺杂的ZnS纳米晶. 通过改变微波条件, 可以在460～572 nm之间实现对ZnS∶Cu纳米晶发射峰位的连续调控. 通过XRD、 UV-Vis、荧光及荧光衰减对ZnS∶Cu纳米晶的结构和发光性质进行了详细探索, 并利用时间分辨荧光光谱对其发光机理进行了初步研究.     

二氧化硅表面的APTS修饰

3-氨丙基三乙氧基硅烷（APTS）修饰的二氧化硅在生物化学、分析、催化、电子学等领域具有重要的应用前景。本文对近年来APTS修饰二氧化硅的研究进展进行了简要的概述，介绍了APTS修饰二氧化硅的典型方法和APTS修饰层的表征手段，探讨了不同修饰方法可控性及对所形成的APTS层结构及稳定性的影响。     

纳米尖晶石LixMn2O4的制备与电化学性能表征

Nano-spinel Li_xMn₂O₄(0.6 ≤x≤ 1.0) was synthesized by two steps of coprecipitation and calcination. The influences of calcination temperature, time and Li/Mn ratio on the crystal structure and the particle size of Li_xMn₂O₄ were investigated. It was shown that the higher the calcination temperature, the more complete the crystal structure, and the larger the particle size. Moreover, the influence of calcination time on the crystal structure was insignificant when it was more than 3h at 700℃. With the increase of x in Li_xMn₂O₄ in the range of 0.6～1.0, the d111 and lattice parameter a increased first and then decreased. The electrochemical properties of nano-spinel LiMn₂O₄ using as cathode material of lithium-ion battery were studied. The low discharge capacity might be due to the irreversible capacity loss brought by the large surface area and lattice vacancies of the nano-spinel.     

Morphology Control over the Organic Nanoparticles of 1,3-Diphenyl-5-（9-anthryl）-2-pyrazoline

The organic nanoparticles of a blue-light-emitting molecule, 1,3-diphenyl-5-(9-anthryl)-2-pyrazuline, were prepared by reprecipitation method using acetonitrile as the solvent for the molecular precursor. Three morphologies, spherical, doughnut-shaped and cubic, could be observed on the silicon substrate forthe nanoparfides by the volume-controlled addition of acetonitrile. The evolution of particle morphology as a function of acetonitrile addition was attributed to the variation of the growth habits of the particles in the different environment. The nanoparticles exhibit the novel photoluminescence spectra as compared to those of monomer and the bulk crystals.